This holiday season, Mr. Hernandez and his marketing class have been working with Old Town Missions to give back to the Verde Valley community. To generate capital to fund giving efforts, Jamie, J. J, Brittany, Andri and Richie sold Christmas cookies to friends and faculty, earning $400. In the process, the enterprising teens learned how to select a product that was ideal for their target market, how to order inventory, price it appropriately and position it for sale through the right techniques. In this instance, the product sold quickly through “scarcity” messaging. “Buy now before it runs out,” was heard throughout campus during the sale. They then practiced smart shopping to maximize their gift giving potential.
On December 15, these students made a trip to Wal-Mart to buy toys and other gifts for needy families in the local area. The group also purchased and delivered wood to a family that had no central heating and only a fireplace to warm their home. Later in the week, the students spent a day at Old Town Missions wrapping presents.
“In addition to applying the four “P’s of marketing (product, place, promotion and price), our class learned that there are many people in need in our own community,” said Mr. Hernandez. “Also, the students learned that there is always something we can do to help. We can help by giving our time, we can help by giving material things or we can help by doing both. The class has really taken this project to heart, and I have seen them become more generous with each other in the process.”
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